“Fire Balls” Mailer Encourages Customers And Prospects To Visit Cmi Showroom At Fall And Winter Markets

Furniture World Magazine

cmi (Colonial Mills, Inc.), a leading manufacturer of a complete line of braided-texture area rugs and accessories, has produced a creative direct mailer featuring fire ball candies designed to encourage customers and prospects to schedule appointments with company representatives at the major fall and winter markets, including the recently held New York Home Textiles Show and High Point International Home Furnishings Market and the upcoming Atlanta International Area Rug Market and Surfaces in Las Vegas. The eye-catching label on the outside of the mailer shows an image of red-hot flames with the copy line, “Braided-texture rugs are hot…” The inside of the box contains fire balls in a braided bowl along with a card with the copy line, “…and we started the fire. See what's hot at cmi.” The back of the card provides cmi's booth and showroom locations and contact information. “We're always looking to break through all the clutter and communicate our message to area rug buyers in a creative and effective way,” said Donald M. Scarlata, President and CEO of cmi. “We've already received some great feedback on the mailing which tells me that, in addition to burning some tongues, we also burned a positive impression about our company into the minds of our customers and prospects.” cmi is a leading manufacturer of a complete line of braided-texture rugs and accessories in a full range of innovative colors, shapes and styles. cmi's upcoming show locations include: AmericasMart, Showroom #5A6 at Atlanta International Rug Market (January 20-23, 2005) and Booth #7958 at Las Vegas Surfaces (January 26-28, 2005). For more information on cmi, please contact Donald M. Scarlata, President and CEO of cmi, at 560 Mineral Spring Avenue, P.O. Box 249, Pawtucket, RI 02862-0249 or call, toll free, at (800) 343-9339. Fax: (401) 728-2740. Web: www.colonialmills.com.