Tempur-pedic Products Touted On Leeza At Night Radio Show

Furniture World Magazine

Tempur-Pedic Direct Response, Inc. recently announced the company’s newest advertising initiative as a partnership with Westwood One’s upcoming radio program Leeza at Night. The new radio show, hosted by Emmy Award-winning Leeza Gibbons will debuted on November 8 and provides listeners with information about the revolutionary Tempur-Pedic pressure-relieving Swedish Mattresses and Pillows™.  “We are very familiar with Ms. Gibbons and the great work she’s done over the years on both television and radio,” said Dany Sfeir, senior vice president of marketing.  “She is entertaining, professional, and people really respond to her.  We are very excited to be a part of her newest venture.” The show is a 5-hour program mixing Hot AC (Adult Contemporary) music, listener call-ins, and entertainment and trend-shaping news. Leeza at Night airs weeknights from 7 p.m. – midnight. The relationship with Tempur-Pedic Direct Response, Inc is one of the first major advertising partnerships for the new radio program.  Leeza Gibbons is well known for her work on Entertainment Tonight and EXTRA, as host of her daytime show, Lifetime’s What Should You Do?, and her nationally syndicated radio program Hollywood Confidential. For more information on Leeza at Night, visit www.leezagibbons.com.  For more information on Tempur-Pedic or the company’s comfort products, visit www.tempurpedic.com or call 1-800-886-6466. Tempur-Pedic® International Inc. (NYSE: TPX) manufactures and distributes Swedish Mattresses and Neck Pillows™ made from revolutionary TEMPUR® pressure-relieving material: a viscoelastic material that conforms to the body to provide support and help alleviate pressure points.  Products are currently sold in 60 countries under the TEMPUR and Tempur-Pedic brand names. World headquarters for Tempur-Pedic International Inc. are in Lexington, Kentucky.