American Drew Introduces Next Generation Jessica Mcclintock Home Collection At April Market
Furniture World Magazine
on
3/30/2005
American Drew, a La-Z-Boy Company, is following up its highly successful Jessica McClintock Home—The Romance Collection with a major new introduction that captures the well-known fashion designers’ signature romantic style in a more relaxed yet engagingly sophisticated look.
For inspiration, the new 45-piece Jessica McClintock Home Collection continues to draw on the antiques and architecture that grace the home of the well-known fashion designer. The home, originally owned by Francis Ford Coppola, is in San Francisco’s fashionable Pacific Heights neighborhood. And like the fashions that have made Jessica McClintock a much-admired name in the world of fashion, the shapely new pieces for bedroom, dining, and occasional offer a restrained formality that is elegant in its simplicity.
“Jessica McClintock brings a truly feminine perspective to home furnishings.” says President of American Drew, Jack Richardson. “Her sophisticated eye and light touch create a fresh point of view on traditional design that is both elegant and accessible—and very appropriate for today’s lighter, more imaginative homes.”
“American Drew has once again accurately showcased so much of what is truly dear to me.”, said Jessica McClintock. “After all, at the end of a busy day, it is so important for me to be surrounded by the serenity of my home. My wish is for this beautiful home furnishings collection to provide the same serenity for consumers.”, she added.
The graceful forms of the new Jessica McClintock Home Collection offer a pleasing counterpoint to The Romance Collection, the designer’s bold, Old World debut furniture line, yet both remain true to her romanticized, historic perspective on design. In the Jessica McClintock Home Collection, curved shapes and feminine scale are decoratively expressed through lightly figured maple, elegant wood finishes and inlays, and a host of imaginative pieces.
Since the 1969 launch of her company, Gunne Sax, the Jessica McClintock name has become a fashion institution, with a long and loyal following for her delicate blend of romance and classic elegance. Sophisticated silhouettes, elegant treatments, and rich materials meet relaxed wood tones, unique functional pieces, and a delicate touch in the accessible formality of Jessica McClintock Home from American Drew.
The new, 45-piece collection includes two bedrooms, two dining rooms, and a multitude of unique occasional and accent pieces that reflect Jessica’s travels around the world. Items with varying style elements and finishes share a common romantic heritage and can be mixed and matched in numerous ways to create a truly distinctive home.
“We showed a number of select pieces during pre-market as well as during recent management visits to key retailers and we were very pleased with the response we received. We’re confident that this new collection, with its timely finishes and unique pieces will fare very well both at market and ultimately at retail.”, said Richardson.