Habersham To Launch "Habersham Home" Concept During The Fall 2005 High Point Market

Furniture World Magazine

Portion of Market Square Showroom Transformed Into Home Feature to Show How Habersham's Grand European Casual Lifestyle Flows Through Entire Home Habersham Furniture Company will formally introduce the new 'Habersham Home' concept during the Fall 2005 International Home Furnishings Market in High Point, NC. Bringing together a full range of residential furniture designs, kitchen and bath cabinetry in unlimited finish options and styles, Habersham creates a Grand European Casual lifestyle for the home. To demonstrate the consumer appeal this new initiative offers, Habersham will transform part of its showroom at Market Square-MS 142 to showcase this complete home design concept. When they visit the showroom, attendees will be able to walk through the showroom's Habersham Home feature, which will showcase a representation of a foyer, great room, keeping room, dining room, kitchen and bath all furnished and outfitted by Habersham. Here they'll be able to see how Habersham's myriad of styles, select custom options and rich finishes from the company's growing kitchen, bath and residential lines work together in a home. "The Habersham Home concept offers tremendous opportunities for our retail and design customers working with architects and builders to create model or show homes," says Tom Skipper, Vice President of Sales, Habersham. "Habersham now offers kitchen and bath, as well as residential furniture designs, for a distinct competitive advantage and a remarkable look. From the kitchen to thestudy to the bed and bathroom, all of our designs work beautifully together to complete the Grand European Casual lifestyle that is so popular today." Habersham has experienced initial success with the new Habersham Home concept in select test markets around the country. Working with custom home builders, architects, interior designers and retail partners, the company has completed Habersham Home projects in high profile residential developments in Georgia, North Carolina, South Carolina, California, Missouri, Arizona, New Jersey, Florida, Oklahoma, Maryland, Virginia and Illinois. The formal Fall Market launch is part of the company's long-term goal to roll out the concept throughout the nat on. During market, Habersham sales representatives will meet with potential Habersham Home trade partners, take them through the showroom home feature and explore ways to work together to develop Habersham Homes in their respective trading areas A leading manufacturer of hand-painted and finished showpiece reproductions and original furniture designs, Habersham introduced its Kitchen and Bath Collection in the Spring of 2002. Since that time, the Collection has grown to include countless designs ranging from integrated refrigeration units and ornamental range hoods to custom kitchen and bath cabinetry. These designs join the company's extensive residential furniture collection encompassing 600-plus styles, including trumeaus, armoires, chests and dressers, cupboards, media centers, occasional dining and work tables, chairs, desks and beds. Together with select custom options and unlimited finishes, this vast and versatile selection insures that customers can create a Habersham Home design that allows them to express their own sense of style. Widely regarded for hand-painted styles, Habersham's finishes include the elegant Connoisseur series and rich Studio collection, as well as the Habersham Furniture Art(tm) collection, which is signed and dated by the individual artists who work on the pieces. The Habersham Market Square showroom will be open from Tuesday, October 18 through Wednesday, October 26, 2005. For more information, please contact 800.HABERSHAM or visit www.habershamdesigns.com.