Northwest Arkansas Retailer Chooses Retail 6 Software

Furniture World Magazine

CDS Solutions Group, an innovator in business and software solutions for the home furnishings industry, announced that Brashears Furniture Company, Inc., one of the largest and most respected furniture retailers in Northwest Arkansas, has chosen Retail 6 to be their go-to solution for retail technology. With three generations of service and over 60 years of success in the home furnishings industry, Brashears offers 70,000 square feet of showroom space in Berryville, Arkansas and another 12,000 square feet of showroom space in Branson, Missouri. Brashears’ management feels that Retail 6 easily fits their current requirements, and positions them for their planned growth over the next 10 years. “Considering the dynamic nature of the furniture industry, it’s surprising how few retailers over the years have embraced new technologies,” states Doug Brashears, president. “That landscape is changing as more retailers are realizing the importance of real-time data and cost saving applications. The Retail 6 solution is a core part of our growth strategy as it promises to capture accurate data using fewer man-hours and will provide real-time data to our management team – a tool for making accurate, datadriven workflow decisions.” Designed exclusively for the home furnishings industry, Retail 6 is built to run on Microsoft ® Windows Server ®, Windows XP ® and Windows CE ®, and deployed exclusively on hardware from Dell ®, Cisco ®, Symbol ® and Nextel ®. CDS will provide Brashears with complete implementation and deployment services, including data conversion, hardware, software, education, mentoring, and 24X7 support. In development nearly five years, the Retail 6 system provides an easy-to-use, costeffective retail management solution. Its leading-edge technology allows a retailer to control all areas of the home furnishings retail environment. “Often times, in our industry, new products are created by updating existing solutions. However, there are inherent problems with building on old technology indefinitely,” states CDS President and CEO Ren Baker. “That’s why we started with a clean sheet of paper.” Baker explains that before developing the new system, the company conducted significant industry research, and questioned the customers it has served for nearly 25 years. “Reality for retailers in the US market is shifting. Tomorrow’s consumer is an impatient one, focusing on speed, selection and price as their primary decision-making criteria,” states Baker. “We designed each function of the Retail 6 system to map back to these criteria and continue to build on our product, constantly evaluating how each feature enhances the retailer’s power to control these three areas.” Doug Brashears explains that CDS’ knowledge of the customer was key in their decision to migrate to Retail 6. “One of the core challenges Retailers face today is differentiating themselves in a price-driven marketplace. Personalizing the customers’ shopping experience is one way to stand out of the crowd and gain customer loyalty. One of the reasons we selected CDS as a partner is because Retail 6 helps us know our customers better.” “The Brashears’ have a firm business foundation and a solid strategy for growth. We’ve enjoyed working with them over the years, and are excited to be a part of their future plans,” states Baker, commenting on the company’s confidence in migrating to the new system. “We have worked with CDS for over 10 years and have invested many days in evaluating Retail 6. For us, it delivers a level of reliability and excellence that is rare in the business world,” reports Doug Brashears. “Retail 6 is a core component of our growth strategy.” For additional information on Retail 6, visit www.Retail6.com or contact CDS at 888.309.8002 or at sales@cdsgroup.com. CDS Solutions Group will be exhibiting the Retail 6 system at the upcoming Vegas market, Mandalay Bay, booths MB62286/62386, WHFA’s Retailer Resource Center Satellite.