Select Comfort Opens 400th Retail Store

Furniture World Magazine

Select Comfort Corporation, a leading bed retailer and creator of the SLEEP NUMBER® bed, today announced that it will open its 400th retail store at the Summit Sierra lifestyle center in Reno, Nev. The company plans to participate in tomorrow’s grand opening celebration at the 650,000 sq. ft. center being developed by Bayer Properties, Incorporated. “This is an important milestone and signifies Select Comfort’s long-term commitment to expanding distribution, building brand awareness and bringing innovative new products to market,” said Keith Spurgeon, senior vice president of sales and general manager for Select Comfort. “Our company-owned stores offer customers a unique shopping experience for the Sleep Number® bed and bedding accessories, and feature new technologies, such as the PressureMap™ system and the proprietary PillowFit Profile. We have designed the shopping experience to educate consumers about getting a better, more restorative night’s sleep.” The Summit Sierra store represents Select Comfort’s 22nd lifestyle center retail location, an area of increasing focus as the company continues to grow its retail presence to more than 600 company-owned stores in the U.S. In 2006, Select Comfort plans to open between 40 and 45 net new retail stores. “We congratulate Select Comfort on its achievement and are pleased that Bayer Properties is a part of this wonderful company milestone,” said Jeffrey Bayer, president and chief executive officer of Birmingham-based Bayer Properties. “We are committed to bringing to our Summit developments tenants who represent the finest in their respective fields. Select Comfort is a leader in the bedding industry and will insure quality product for Summit Sierra shoppers.” The Sleep Number® bed utilizes patented technology that allows the mattress to be quickly adjusted for personalized comfort on each side of the bed via a hand-held remote control. A Sleep Number is a number between zero and 100 which represents the ideal combination of mattress comfort, firmness and support for each individual. About Bayer Properties, Incorporated: Bayer Properties, Incorporated, founded in 1983, is a full-service commercial real estate company based in Birmingham, AL that specializes in development, property management, brokerage, sales and leasing and tenant representation. About Select Comfort: Founded in 1987, Select Comfort Corporation is the nation's leading bed retailer(1), holding 32 U.S. issued or pending patents for its personalized sleep products. The company designs, manufactures and markets a line of adjustable-firmness mattresses featuring air-chamber technology, branded the Sleep Number® bed, as well as foundations and sleep accessories. Select Comfort's products are sold through its 400 retail stores located nationwide, through selected bedding retailers; through its national direct marketing operations; and on the Internet at www.selectcomfort.com.