Bacova Guild Launches Dick Idol™ Collection At New York Market

Furniture World Magazine

Outdoorsman and wildlife artist Dick Idol continues to provide consumers with innovative new ways to bring the beauty and spirit of the great outdoors into their homes. Dick Idol Ventures, LLC (DIV), the licensing company behind one of the best-selling names in branded lifestyle furniture and home accessories, launched a new printed floor mat and backed accent rug collection from Bacova Guild, Ltd. at the winter market in New York in late-January. Bacova joins a growing list of industry-leading home décor companies creating innovative, quality products for the outdoor-influenced Dick Idol™ collection, affordably priced to give consumers a great value. Bacova Guild, Ltd., of Low Moor, VA, is one of the nation’s largest producers of accent rugs, floor mats, and bathroom ensembles. The company is best known as an innovative product developer of fresh fashion and new home décor products. Bacova products and programs can be purchased through many of the leading retailers in America. Bacova’s new Dick Idol™ line consists of a variety of floor mats and accent rugs. Included in these offerings are printed leather rugs, hand carved rugs, heat transfer printed Elegant Dimensions rugs made of 100% Dupont™ Spriva™ Nylon with a Dupont™ Teflon® coating, molded rubber floormats, coir natural fiber floormats, etc. Bacova provides an opportunity for the customer to decorate throughout the home. “Initial retailer response to the collection in New York was extremely positive,” said Charlie Bowers, president of Bacova. “Designs inspired by nature and the outdoor lifestyle are a great fit for us given our products’ versatility, durability, and use for both the indoors and outdoors. Dick Idol represents a very high standard of art and craftsmanship, and we look forward to being an important addition to his collection.” “We’re thrilled to have Bacova on board,” said DIV Chief Marketing Officer Jim Williams. “Printed mats are an important category since 60% of U.S. homes use 2 or more doormats. With Bacova we know we have a partner that understands the importance of delivering great-looking, innovative products at a great value to the consumer.” The Montana-based Idol works with the design teams of each licensed manufacturer to develop product groups that reflect his passion for nature, antiquities, and art. In addition to Bacova, the complete Dick Idol™ home collection features bedroom, dining room, occasional tables, Dick Idol‰ signature pieces and upholstered furniture from Klaussner Furniture Industries, lamps, fixtures, and decorative accessories from Pacific Coast Lighting, giftware and home accessories from Cape Craftsmen, area rugs by Capel, framed art from Next Dimension Studios, cold cast sculptures from Big Sky Carvers and florals by Natural Creations. Announcements introducing manufacturing partners in the bedding and bath, apparel and footwear, and even the log home categories are next for the rapidly expanding Dick Idol™ franchise. Brand-building strategies include a Dick Idol™ Discoveries television show on the Outdoor Life Network beginning in April 2004, as well as Dick Idol™ retail stores down the road. The Dick Idol™ home collection has exceeded expectations at retail since first hitting showroom floors in March 2002. Approximately 300 stores across the U.S. carry furniture galleries from Klaussner Furniture. In total, Dick Idol™ products can be found in more than 1,000 stores located in 49 states, as well as England, Canada, Mexico, Jamaica and Dominican Republic. The brand has also been shown in Germany, and there has been interest from retailers as far away as Moscow and the Far East. For more information about Dick Idol Ventures, LLC or to set up an interview with Dick Idol, please contact Jim Williams at (336) 812-8080 or visit www.dickidol.com. (Dick Idol™ is a trademark of Dick Idol Ventures, LLC)