APA Marketing To Introduce Entrée Casual Dining In Las Vegas

Furniture World Magazine

APA Marketing will take advantage of the high powered Las Vegas Market to introduce Entrée Casual Dining, the new brand name for its casual dining line. According to owners Al Schwerin and Paul Coscarelli, the company has grown to a nationwide prominence they felt that this was the right time to put the APA Marketing name in the background and introduce their new name, Entrée Casual Dining. Al Schwerin noted that, "the name fits well with our highly successful home entertainment division, Encore Home Entertainment. With the high double digit growth of the Encore Home Entertainment line, we felt it was time to bring the dining division up to speed with great new styling and finishes and separate ourselves from the low-end looking product that you see out in the field." Paul Coscarelli added that, "with our move to our new state of the art facility in Henderson, Nevada complete we were able to concentrate fully on this new and exciting upgrade. We have been testing the waters with new and unique collections over the past 9 months with great success, so now was the right time to bring out Entrée Casual Dining."