Weekly Furniture News Briefs & Links

Furniture World Magazine

The Atlanta Business Chronicle (www.bizjournals.com/atlanta/) recently ran an article about Haverty Furniture Companies Inc. new advertising strategy. The article reported that Havertys has hired ad agency Fitzgerald+CO and will invest almost half of its $60 million advertising budget to market its "Havertys Collection" brand of furniture. ________________________ The Chicago Tribune (www.chicagotribune.com/business) ran a news item on July 16, 2006 describing Home Depot's recent entry into the online market for furniture, going up against formidable competition such as Pottery Barn. The article discusses the difficulties of finding a niche among the purely promotional and higher-end online retailers. It also looks at the challenges that Home Depot will face marketing home furnishings (a "high touch" experience) to an affluent female demographic. ________________________