Sleep Country USA Announces Vancouver, WA Store Opening

Furniture World Magazine

Sleep Country USA, the Northwest’s largest seller of premium mattresses, announced its newest store has opened in Vancouver, Washington. Carrying on a tradition established this year, Sleep Country USA celebrates this story opening by welcoming the community to participate in its “Princess and the Pea” event, which gives customers a chance to win a $1,000 Sleep Country USA gift certificate. Sleep Country USA’s “Princess and the Pea” event is based on the original story by Hans Christian Andersen in which a prince attempts to determine if a late night visitor to his castle is a true princess by placing a pea under the 20 mattresses she sleeps upon. In the morning, the girl confesses she did not sleep well because the bed was uncomfortable and therefore proves that she is a true princess because she is sensitive enough to have felt the presence of the pea. On October 1, 2006, Sleep Country USA invites members of its Vancouver community to visit the new store at 16621 SE Mill Plain Blvd, and participate in the “Princess and the Pea” contest by guessing which mattress on the showroom floor is lying on top of a “pea.” With the doors opening at 11a.m, customers will have until 6p.m to make their best guess and be entered to win the contest. The one lucky winner will receive a $1,000 Sleep Country USA gift certificate and be crowned Prince or Princess of the land! “In order to meet increasing demand for quality mattress sets at a great price, we continue to expand into new regions throughout the Pacific Northwest,” said Terry Horsley, executive vice president of marketing and merchandising, Sleep Country USA. “We are excited to share our enthusiasm for the Vancouver market with a fun store opening concept that encourages the community to visit the new store and take a chance at winning a $1,000 gift certificate.” About Sleep Country USA: Sleep Country USA is the No. 1 mattress seller in the Northwestern United States, with more than 55 retail stores throughout Washington and Oregon. The company was founded in 1991 and features top-quality brand-name mattresses and premium adjustable beds, futons, and wood and metal accent beds. An industry visionary, Sleep Country USA strives to help every customer “choose well to live well.” The company is active in its communities, hosting ongoing events that benefit the areas more than 23,000 foster children. For more information about Sleep Country USA or Sleep Country Foster Kids, please visit www.sleepcountry.com.