New Image, New Consumer Website For Futon Association

Furniture World Magazine

The Futon Association International is putting the finishing touches on its new marketing image, FAST, Futon And specialty Sleep Trade. The new image FAST will debut fall 2006. "The new image will unify the diversification of members in our Association," says Pattie MacMillen, Secretary of the FAI. “It’s a bold new look and it will launch both our Expo and website into the future." The "New" FAST website is an advanced topical search engine. FAI constantly monitors their rankings, on several different global search engines, to keep their position as high as possible. By doing this, the Futon Association International ensures that retail consumers have the opportunity to find their members. Once the retail consumer arrives at the new FAST website, they will be educated on the different products within FAI’s new umbrella, along with the Find A Retailer search engine. This will help the retail consumer make an educated decision on their purchase. FAST, Futon And specialty Sleep Trade collectively represents manufacturers, distributors, suppliers and retailers. Together the trade promotes products in constant demand by the consumer, such as futons and accessories, conventional bedding, click clacks, beanbags, and other home furnishings. "The information put at the fingertips of consumers educates them about these products and directs them to member retailers," says Sue Tedesco, President of Futon Association International. "Generally, the retail public finds companies that belong to an association more credible. If a retailer is not listed, they are sending valuable consumers to their competition." Stay tuned to www.futon.org for the premier of FAST, Futon And specialty Sleep Trade. For more information, call FAI Headquarters at (800) 327-3262 or email info@futon.org.