High Point Market Authority To Produce Official Directory Series

Furniture World Magazine

The High Point Market Authority is partnering with the International Home Furnishings Center (IHFC) to produce a series of official Market directories and guides. The comprehensive series of Market publications includes three High Point Market Preview Guides, the High Point Market Resource Guide, the High Point Market Pocket Guide and the second edition of the Insiders Guide to Market. Endorsed by the High Point Market Authority and produced by the IHFC publishing team, the new Market directories will provide consistent listings for all exhibition buildings, as well as tenants by building and showroom. According to Brian D. Casey, president of the High Point Market Authority, all High Point Market exhibitors and multi-tenant buildings will be included in all of the directory listings with no prerequisite of advertising. All industry organizations are also invited to submit information on Market events for inclusion in the guides. “Our goal at the Market Authority is to help ensure that a visit to our Market is the most productive business experience possible,” Casey relates. “That in mind, this series of directories—the official publications of Market—will be meant to serve as the most complete, user-friendly guides to the Market. Our goal is to include everyone and every event, and for the information contained in the guides to mirror Market’s website, www.highpointmarket.org.” Tom Lindh, president and chief executive of the International Home Furnishings Center, notes, “We’re pleased to be collaborating with the Market Authority on this important project, and to be tapping our team’s long history of publishing expertise. Our entire team is excited about this new direction and the opportunity to take the Market publications to the next level.” About the High Point Market Authority: The High Point Market Authority is the official sponsor of the High Point Market: The World’s Home for Home Furnishings. Featuring more than 2600 exhibitors and attracting tens of thousands of visitors from more than 110 countries, the High Point Market is the driving force of the home furnishings industry.