Verlo Mattress Factory Stores Hires Ad Agency

Furniture World Magazine

Verlo Mattress Factory Stores, the nation’s largest franchisor of Craftsman-Direct® mattress retail locations, has chosen the Hiebing Group, Madison, as its agency of record. The 62-store franchise organization will kick off 2007 with innovative advertising campaigns developed by its new agency, which has in the past worked with Coca-Cola, Famous Footwear, Nestles, Swiss Colony and Kwik Trip. Verlo Mattress Factory Stores President John Siipola said the new agency and its fresh strategies complement an aggressive expansion effort for the New Year. Siipola said he plans to double the store count figure over the next three years. “Our goal is to increase our market penetration in existing trade areas and expand our claim into new territory,” Siipola said. About Verlo Mattress Factory Stores: Headquartered in Whitewater, Wisconsin, Verlo Mattress Factory Stores is the nation’s largest Craftsman-Direct® mattress retailer. Offering the only franchise opportunity in the $7.7 billion-a-year sleep specialty industry, Verlo Mattress Factory Stores earned a spot in Entrepreneur Magazine’s 27th Annual Franchise 500 in 2006. Verlo’s business model sustains the retail framework for custom-built mattresses, ornamental design beds, futon mattresses, assorted futon covers, futon frames, bolsters and pillows. Currently, Verlo has a highly concentrated retail presence in the Midwest as well as stores expanding as far west as Colorado and as far south as Florida. Visit www.verlo.com and www.verlofranchise.com for more information.