Woolrich Partners with Whitecraft to Launch Outdoor Furniture Line

Furniture World Magazine

Woolrich, Inc., well-known for its textiles, apparel, and home furnishings, is partnering with Whitecraft, Inc., to produce a collection of outdoor furniture. The collection will be launched at the Chicago Casual Show in September as well as the High Point Market in October. The Woolrich lifestyle collection will offer sixteen items including seating and dining with an array of exclusive outdoor fabrics. The new custom honey-tone finish will also be exclusive to Woolrich. Frames will incorporate materials such as faux wood and woven UV resistant vinyl wicker on aluminum frames that are designed specifically for year-round all-weather outdoor use. Vice President of Licensing for Woolrich, Dennis Marxen, said, “As the original outdoor company, all-weather furniture is a ‘natural’ extension of our Brand. The Woolrich consumer enjoys a lifestyle that embraces outdoor entertaining and activities. These new furnishings perfectly complement our broad assortment of products for the home.” Woolrich regularly conducts research to enhance the historic 177-year-old Brand’s focus and its strategy for continued growth. A recent national consumer study strongly reaffirms the importance of functional, durable, quality products with novel styling and a connection to the outdoors. Dave Hill, vice president of sales and marketing for Whitecraft, stated, “We are very pleased to have an opportunity to work with Woolrich as we launch this wonderful new assortment of outdoor furniture. The look is something consumers have been asking for and will definitely connect with. The design Page 2 of 2 really lends itself well to a rustic lodge lifestyle and expresses a relaxed sophistication that is unique in the marketplace. Of course, when you partner with a company that mirrors your own core values of quality, durability, and style, the outlook is always exciting.” About Woolrich, Inc. In 1830 John Rich founded Woolrich® in central Pennsylvania. Now celebrating 177 years, Woolrich is the authentic American brand that celebrates the outdoors with functional, durable products for outdoor enthusiasts. As the nation’s oldest continuously operating apparel and woolen fabric marketer and manufacturer, Woolrich’s heritage and experience are unparalleled. Trusted by generations of consumers, Woolrich continues the tradition with furnishings and accessories inspired by the outdoors for the home. For more information about Woolrich, visit www.woolrich.com. About Whitecraft, Inc. Whitecraft has been designing and building quality wicker furniture for indoor and outdoor use for almost 90 years. Current indoor and outdoor product lines include Wickerloom™, Weather-Mate™, and All-Weather, using only the finest grade of materials and craftsmanship, with a variety of styles, finishes, and fabrics. For more information on Whitecraft products, please visit www.whitecraft.net.