Art Van Furniture Hires New Ad Agency

Furniture World Magazine

BERLINE, a leader in advertising, marketing communications and public relations, has been named agency of record for Michigan furniture retailer Art Van Furniture. BERLINE Chairman Jim Berline made the announcement. Art Van Elslander opened his first store in 1959. The family-owned company currently operates 29 stores in 28 cities across Michigan. In addition to being the state’s largest furniture store chain, it is also America’s largest independent furniture retailer, priding itself on offering quality merchandise, affordable prices, and exceptional customer service. Recognized as a leader in the industry, Art Van has been voted Michigan’s Best Home Furnishings Store and Best Contemporary Furnishings Store by The Detroit News readers for four consecutive years. “This is a very proud time for BERLINE as we announce this new and exciting partnership with Art Van Furniture. The entire team at BERLINE looks forward to developing aggressive strategic, creative, advertising, media buying, and marketing campaigns that will be designed to secure Art Van’s dominance in this highly competitive market and enhance its long-term growth. The selection of BERLINE as Art Van’s agency of record is a vote of confidence in our entire team and opens an exciting new chapter for us,” said Berline. Founded in 1982 and named by Crain’s Detroit Business as one of metro Detroit’s top advertising agencies, BERLINE is headquartered in Bloomfield Hills, Michigan. The agency is a member of the Marketing and Advertising Global Network (MAGNET). BERLINE’S annual advertising and public relations billings are more than $80 million.