Francesco Molon Unveils New Global Branding And Marketing Strategy

Furniture World Magazine

Woods Dixon, North American Sales and Marketing Director for Italian Fine Furniture Manufacturer, Francesco Molon, announced the introduction of the company’s new corporate identity and branding initiative. The new strategy has been developed to unify the company’s image and marketing activities around the world and to position Francesco Molon as a leading global manufacturer of premium quality furniture and décor for residential, contract, and hospitality clients. Said Dixon, “As the world has gotten smaller, the luxury market has become more globalized. Today, more and more people own homes and businesses around the world, Our goal is to build a global luxury furniture brand and resource that is easily accessible to them. Our strategy is designed to make Francesco Molon the first name this luxury market thinks of no matter where in the world their interior design project may be.” To anchor its global branding initiative, the company has adopted a new global marketing identity, developed under the guidance of renown advertising agency and industry specialist, Prescott/Levinson Advertising. The new identity has been simplified to be Francesco Molon, the name of its founder, eliminating the Italian corporate name GieMme from its label. Prescott/Levinson has also developed a new logo and branding slogan. The new logo presents the company’s name in an elegant typeface, positioned under a classical crest that features distinctive symbols. New signage and in-store merchandising will also be developed, in addition to a new global advertising campaign slated to begin later this year in North America and in Europe. The new branding slogan, “Live well.” exemplifies the company’s focus on becoming a standard of luxurious living. Observed Dixon, “More than a furniture manufacturer, our objective is to build the Francesco Molon brand to become a name synonymous with the global luxury lifestyle and an interior decor fashion leader, furnishing the exceptional environments that make living well possible. Francesco Molon began in 1966 with a commitment to the revival of furniture artistry in classical European style. Today this ideal is masterfully accomplished by highly skilled European artisans using premium materials, and time-honored craftsmanship. Francesco Molon manufacturers a complete line of fine furniture, upholstery, and architectural elements for the residential, commercial, and hospitality markets around the world. GieMme Stile S.p.A. is a family-owned business headquartered in Romano d’Ezzelino, Italy with offices and showrooms in North America and Russia. The U.S. offices are located at: 502 North Hamilton Street, High Point NC 27262. Francesco Molon is on the web at www.francescomolon.com.