GERS Signs Marketing Agreement with IBM to Deliver Electronic Retail Enterprise on IBM Platforms

Furniture World Magazine

GERS Retail Systems, a leading provider of business solutions for the retail industry, announced a marketing agreement with IBM to promote GERS’ Electronic Retail Enterprise on the IBM platform for its retail customers. GERS will support IBM’s WebSphere Application Server and eServer pSeries as the preferred platforms for the GERS application suite. By implementing GERS applications on these IBM platforms, retailers will benefit from robust transaction management applications for multi-channel retailing powered by powerful, reliable, and scalable business servers. Under the terms of the agreement, GERS will market and sell its Electronic Retail Enterprise on the IBM WebSphere Application Server and eServer pSeries platforms. The companies have established co-marketing programs, campaigns, and educational seminars targeting midmarket retailers that represent a range of vertical markets, including arts and crafts, automotive, books and music, electronics, health and beauty, home furnishings, specialty hardlines and softlines, sporting goods, and wireless. GERS currently provides business solutions to more than 300 retail customers. The GERS Electronic Retail Enterprise includes transaction management applications for multi-channel retailing, and is capable of integrating the entire enterprise, from the consumer through the supply chain. Additionally, GERS provides fully integrated corporate office applications for merchandise planning and allocation, distribution center management, analytics, and financial control. "The agreement between GERS and IBM continues to strengthen our position within this market space," said Jim Henderson, GERS’ President and Chief Executive Officer. "Our customers are already taking advantage of applications that help them market, sell, and service their customers more effectively through multiple channels, anytime, anywhere, and on any device. Running our applications on an IBM platform will help our retail partners to benefit from the scalability, reliability, and speed that IBM offers." "GERS joins a select group of providers in IBM’s PartnerWorld for Developers program who offer their applications on IBM's leading edge software and server platforms," said Gail Stremlo, IBM SMB Retail Segment Executive. "We look forward to working with GERS to provide retailers a robust and scalable solution to address customer requirements."