1800mattress.com To Introduce Organic Bedding On Earth Day

Furniture World Magazine

As consumers increasingly seek to incorporate the health and ecological benefits of organic products into their daily lives, 1800mattress.com, a leading retailer of bedding products and accessories, is using this April’s celebration of Earth Day to become the first New York City retailer to carry an organic mattress. The retailer is teaming with Vivetique, a premier organic mattress brand based in Los Angeles, and is introducing its “EcoDream” bed at its showroom at 64th Street and Second Avenue in Manhattan, and 455 Central Park Ave. in Scarsdale. It will also be available online and over the telephone and can be shipped worldwide. Vivètique’s mattresses, pillows and top of bed items use only the cleanest and purest natural fibers of the highest quality, and its trademark line of Pure Grow Wool™ products follows organic agricultural practices. Unlike some “green” cotton, which is not grown under any certified standards, Vivètique’s cotton products are made only from unbleached, un-dyed and certified organic cotton fibers. The "EcoDream" mattress combines two types of natural latex for support and comfort. The “EcoDream” is wrapped in all organic cotton and comes with an eco-friendly wood foundation. The mattress and box spring set will retail for $4,999 in queen size. “The rise in organic food purchases nationally leads us to believe that consumers will be equally as concerned with what goes against their bodies as what goes inside them, particularly since consumers increasingly view a good night’s sleep as being critical to living a healthier lifestyle,” said 1800mattress.com Senior Vice President of Merchandising and Retail John O’Connell. “Vivètique has been very successful selling product through organic retailers, and feel now is the right time for organic mattresses to go mainstream. We wanted to be the first to offer them in the New York metropolitan area.” “1800mattress.com has built a 30-year legacy of firsts for our industry. Therefore, it is not surprising that they would want to be the first traditional bedding retailer to carry organic product,” said Vivètique Vice President of Sales Scott Carwile. Vivètique first opened its’ doors in the “Crown City” of Pasadena, California in 1917, where the company was originally known as Crown City Mattress. Today, twin brothers Steve and Scott Carwile are maintaining Vivètique’s status as the leading organic mattress manufacturer with decades of experience. Founded in 1976, 1800mattress.com is the nation’s leading bedding tele-retailer. It enables consumers to purchase a vast array of mattresses, box springs and bedding accessories by phone and the Internet 24/7, or through its 104 retail stores in New York, New Jersey, Connecticut, Maryland and California. It features products by Sealy, Serta, Simmons, King Koil, Hypnos, Garme and Tempurpedic in its 30 beds menu styles, including odd sizes, futons and electric beds.