Spiglanin Joins Verlo Mattress As Retail Marketing Coordinater

Furniture World Magazine

Verlo Mattress Factory Stores corporate headquarters has recently appointed Kimberly Spiglanin as retail marketing coordinator. In her new role, Spiglanin will be responsible for providing administrative marketing support, product performance analysis and visual merchandising support. “We are very pleased to have Kimberly join us,” Verlo Mattress Factory Stores President John Siipola said. “Kim brings a wealth of experience to Verlo in the key areas of Web-based communications, marketing promotions/advertising and desktop publishing.” Siipola added that Spiglanin will be using her talents to work on advertising campaigns, merchandising guides, product introductions and instructional materials. Spiglanin’s official start date was June 11 at the Verlo Mattress Factory Stores corporate headquarters in Fort Atkinson, Wis., where she will be working with the current Home Office team to implement goals within the franchise system. This system is currently comprised of 60 stores located in nine states. Prior to joining Verlo Mattress Factory Stores, Spiglanin served as an executive assistant for Visit Beloit, an organization rooted in drawing tourists to Beloit, Wis. She also worked as a gold key coordinator for Beloit College Admissions responsible for coordinating and facilitating prospective student visits. About Verlo Mattress Factory Stores Headquartered in Fort Atkinson, Wisconsin, Verlo Mattress Factory Stores is the nation’s largest Craftsman-Direct® mattress retailer. Offering the only franchise opportunity in the $7.7 billion-a-year sleep specialty industry, Verlo Mattress Factory Stores earned a spot in Entrepreneur Magazine’s 27th Annual Franchise 500 in 2006. Verlo’s business model sustains the retail framework for custom-built mattresses, ornamental design beds, futon mattresses, assorted futon covers, futon frames, bolsters and pillows. Currently, Verlo has a highly concentrated retail presence in the Midwest with stores expanding as far west as Colorado and as far south as Florida. Visit www.verlo.com or www.verlofranchise.com.