Bailey Street Announces the Introduction of Couture Covers™ In Vegas

Furniture World Magazine

Bailey Street Holding Company, one of the leading marketers of exclusively designed accent furniture, has introduced a line of custom upholstered chairs with interchangeable upholstery covers. “Change your mind, change your chair”, said Jim Berk, CEO of Bailey Street. “At the heart of this revolutionary concept is a quality chair manufactured to Bailey Street’s consistently high standards. The basic chair is manufactured with a muslin cover as if it were to be finished in a custom upholstery shop somewhere. However, the unique proposition is the upholstery cover has already been cut and sewn to fit perfectly the specific frame of the Couture Covers™ chair. Once the cover is put on the chair (it takes about 5 minutes from box to finish) you would never know it was not custom made in a shop somewhere, said Berk; it looks that good!” Greg Waylock, Bailey Street’s president said; “Initially the line will consist of the basic muslin covered chair with a selection of 14 luxurious fashion fabrics in a variety of styles and colors. The upholstery’s fashion will range from traditional to transitional and will include both skirted and un-skirted options in a variety of stripes, solids, and plaids.” “We see a number of advantages to our retailers and designers as well as the ultimate end user,” Waylock added. “The value proposition for a custom upholstered chair under $100 wholesale is unprecedented in my experience. In addition to the value of the basic chair our retailers can now offer a selection for sale initially (more to come each market) of up to 14 different upholstered chairs with a minimal investment in the covers only and a basic stock of the Couture Covers™ chair. We are offering a free display at the introduction in Las Vegas as well. The retailer can present as many cover varieties as they wish in a furniture quality display. The retailer may choose to offer the assortment in the see-through retail package which is a plastic handled zippered storage bag from which the customer can self choose or the retailer may choose to offer the covers as a custom fit program that they put together themselves and sell as a completed chair. The chairs and covers will be sold separately to provide the optimum flexibility to our dealers and designers.” “We believe the versatility and ease of changing the covers will bring back customers to the store in search of a new look or seasonal change when the mood dictates. When the mood moves the customer to change her look, the investment to simply change the cover will be a fraction of the cost of changing the chairs.” Berk added, “The chairs and first 14 cover choices are in production as we speak and should ship from our Dallas warehouse in mid September.”