Select Comfort Launches Enhanced Sleep Number Beds

Furniture World Magazine

Select Comfort Corporation, a leading bed retailer, announced the company has enhanced the SLEEP NUMBER(R) 7000 and Sleep Number(R) 9000 beds. The new beds, says the company, combine the most advanced fabrics and materials and a modern, luxurious design with the ability to provide truly personalized comfort. "The new Sleep Number beds represent the company's desire to continue to innovate for the benefit of the consumer," explained Greg Pesky, product director for consumer mattresses with Select Comfort. "The key attribute of the Sleep Number bed is the ability to adjust the firmness on each side based on personal preference. By adding layers of the most technologically advanced fabrics and materials available, we've taken the comfort a sleeper can achieve on the Sleep Number bed to an entirely new level." New Modern Design: Knowing consumers want a combination of function and beauty, Select Comfort also enhanced the overall design of the Sleep Number 7000 and the Sleep Number 9000 beds. Moving away from the more ornate Baroque fabric design of most mattresses, the new Sleep Number beds represent a fresh, clean, more contemporary design. "With most mattresses, the look is very homogeneous. And the design feels outdated because it's so extravagant and ornamental," explained Brad Lohrding, vice president and design director with Polivka_Logan, a Minneapolis-based design house with a 45-year history in consumer product design. "With the new Sleep Number beds, we saw an opportunity to make a statement about the advanced technology found on the inside, by creating a modern, sophisticated design on the outside." More specifically, the Sleep Number 7000 and Sleep Number 9000 beds move away from a bright white color to a more natural, neutral tone, while woven into the ticking are contemporary abstract patterns that complement the beds' more distinctive fabrics, textures and finishes. Personalized Comfort: The new Sleep Number 7000 and 9000 beds offer the same personalized comfort that has allowed millions of Sleep Number bed owners achieve a better night's sleep. Unlike traditional innerspring mattresses, the Sleep Number bed uses uniquely designed air chambers that allow a person to adjust the firmness on each side of the bed to his or her Sleep Number setting - a number between zero and 100 that represents the ideal combination of comfort, firmness and support. "Studies show that pressure points have a detrimental impact on sleep quality," said Pete Bils, senior director of sleep innovation and clinical research for Select Comfort. "When you're able to adjust your bed to your Sleep Number setting, uncomfortable pressure points are greatly reduced or eliminated, and you experience more deep, restorative sleep." For more information visit sleepnumber.com. About Select Comfort: Founded more than 20 years ago, Select Comfort Corporation a leading bed retailer. Based in Minneapolis, the company designs, manufactures, markets and supports a line of adjustable-firmness mattresses featuring air-chamber technology, branded the Sleep Number bed, as well as foundations and sleep accessories. SELECT COMFORT(R) products are sold through its approximately 460 company-owned stores located across the United States; select bedding retailers; direct marketing operations; and online at sleepnumber.com.