High Point Upgrades "Market Planner" Website Tool

Furniture World Magazine

The High Point Market Authority announced that. "with more than 2,000 exhibitors launching tens of thousands of new products, across some 12 million square feet of showroom space, every seasoned buyer knows that making the most of the High Point Market requires good planning. But charting a productive trip to Market just got easier thanks to the newly upgraded online “Market Planner” tool on the High Point Market website." The Market Planner tool, they say, which goes live this week, will enable both seasoned buyers and first-time visitors to research exhibitors and events prior to Market, then select and save showrooms and events they don’t want to miss to their personal Market Plan. The tool can be found by logging on to www.highpointmarket.org, clicking on Planning Your Visit, and then the Market Planning icon. “Buyers can search and map their route by company name, showroom building or product category and create a pdf file that they can email to associates and/or print out to carry along in High Point, complete with a map of shuttle routes that serve the sights they most want to see,” relates Brian D. Casey, president and chief executive of the High Point Market Authority. “With such a vast array of constituents, all with varying requirements, the Market Planner tool tailors the High Point Market to the personal needs of each attendee.” This season, the Market Planner has been upgraded to include designations that indicate whether an exhibitor is small-retailer friendly and/or designer friendly, whether the exhibitor is a container-only supplier, has a US warehouse and/or whether the exhibitor has minimum-order requirements. “Buyers responded very positively when we created a printed Market directory with these designations and many suggested that we marry these designations to the Market Planner function on the website,” Casey says. “The result is a user-friendly, time-saving tool that will help attendees quickly identify the showrooms they most want to visit. Every Market-goer’s time is precious and, as always, we want to do all that we can to help everyone make the most of their visit to High Point.” About the High Point Market Authority: The High Point Market Authority is the official sponsor of the High Point Market: The World’s Home for Home Furnishings. Featuring more than 2600 exhibitors and attracting tens of thousands of visitors from more than 110 countries, the High Point Market is the driving force of the home furnishings industry.