Lower Rates and Fresh New Look For Interiors Private Label Consumer Finance Program

Furniture World Magazine

The Interiors Private Label Credit Card Program, offered jointly by GE Retail Sale Finance and Home Furnishings International Association, today launched lower discount rates with new point-of-purchase materials to help HFIA retailers sell more products and build greater customer loyalty and repeat business. “The lower rates offer your store more savings and increased profit,” says Mary Frye, President of Home Furnishings International Association. The low discount rate of 1.25% for a No Interest If Paid Within 6 Months (minimum monthly payments required) promotion sale means that a member saves money every time they convert a MasterCard/VISA customer to the Interiors Program. It may not seem like much when you look at each sale, but it can add up to significant savings over time. A new design for the Interiors card and promotional materials means a better fit with members store décor. A recent GE study has found that predominately displayed extended financing in-store signage will help start the sales process automatically. It is a silent sales force. Stores that displayed extended financing signage had a 44% increase in processed applications and a 44% increase in same-day private label sales compared to stores without signs. The Interiors program enables retailers to put a store-branded card in the hands of customers looking for additional purchasing power. Plus, the reduced discount rates on selected promotions make offering extended finance more affordable. The Interiors Private Label Credit Card program is available through the Association’s partnership with GE Retail Sales Finance. For more information on the Interiors Program, contact GE Retail Sales Finance at 800-244-7354, HFIA at 800-942-4663 or e-mail: info@hfia.com.