Kathy Ireland Worldwide partners with Bluworld of Water

Furniture World Magazine

Bluworld, the world’s largest full-service indoor water feature manufacturer, partners with Kathy Ireland, CEO and Chief Designer of Kathy Ireland Worldwide to design a line of water features made for residential homes and gardens. The new line, Kathy Ireland Home by Bluworld of Water, will showcase a collection of decorations for the home and garden. The indoor/outdoor water features will serve as home accents. Prices will range from $100 to a few thousand dollars. The partnership came into an agreement after a meeting held at the Furniture Market in Highpoint, N.C. in April and realized that both companies share the same core values. Kathy Ireland Home by Bluworld of Water products are designed to encompass the KIWW mission of “…finding solutions for families, especially busy moms.” “Kathy Ireland is known for her high-quality products designed for the home and garden,” said Owner and Chief Engineer Sean Drummond. “She’s partnered with some of the finest manufacturers in the industry. The Kathy Ireland brand stands for quality and we feel privileged to be associated with her.” The Kathy Ireland Home by Bluworld of Water line held a soft launch in July, and will debut in Las Vegas in January 2008. “It is an incredible honor to partner with the team at Bluworld,” said Kathy Ireland, CEO and Chief Designer of Kathy Ireland Worldwide. “We greatly admire their talents and vision. It’s exciting to develop beautiful products with extraordinary leaders. We look forward to a successful and rewarding relationship.” Kathy Ireland Home by Bluworld of Water is now available through all Kathy Ireland retailers throughout the U.S.A. The garden collection is currently in the design phase and will premiere in 2008. For more information, please visit http://kathyireland.com/ or www.bluworldusa.com. About Bluworld Bluworld is the world’s largest full-service indoor water feature manufacturer. It was founded in 1998 by Florida artists Sean Drummond and Jimi Beach and is currently located in Orlando, Fla. The 30,000 sq. ft. manufacturing facility and design studio specializes in combining water and art for commercial and residential interiors and ships its designs worldwide. Bluworld also has warehouses in California and Canada, which aid in the production of the company’s consumer products. Bluworld’s wide range and growing portfolio of custom-designed waterwalls boast clients in numerous industries across the nation, including retail stores, store showrooms, hospitals, office buildings, hotels, restaurants, bars and private residences. For more information, visit www.Bluworldusa.com. About Kathy Ireland Worldwide: Kathy Ireland Worldwide (KIWW) is the design and marketing firm founded in 1993 by CEO and Chief Designer, Kathy Ireland. The mission of KIWW is “…finding solutions for families, especially busy moms.” Forbes Magazine reports that KIWW is a “design empire which grosses over one billion dollars annually in retail sales”. This year, Newsweek reported, “Annual sales run to $1.4 billion.” KIWW products include flooring, rugs, bedroom, dinning, occasional furniture, home office and entertainment furniture, lighting, decorative accessories, window coverings, bedding, mattresses, candles, leather and microfiber furniture, hand- painted porcelain, fire-resistant products, top-of-bed fashions, wall coverings (including appliqués), bath accessory ensembles, water features, ceiling fans, table fans, free standing fans, room dehumidifiers and portable radiant heaters, home building solutions and home spa products, apparel, jewelry, residential solutions, fitness videos, children books and Kathy's life changing book, Powerful Inspirations: Eight Lessons That Will Change Your Life. In 2000, KIWW began expanding its mission and consumer needs, with the addition of specialty brands, presenting “Design Ambassadors” ACafé by Chef Andre for food and entertaining, Jardin du Jour cultivated by landscape designer, Nicholas Walker for outdoor living and garden inspirations and The Quilts of Gee’s Bend whose original works of art from rural Alabama are the Genesis of unique designs for home. The original Quilts of Gee’s Bend gained international recognition through museum tours around the world. KIWW teams with industry leaders in each category of business, Flooring-Shaw Industries a Berkshire-Hathaway Company, Rugs-Shaw Living a Berkshire Hathaway Company, Home Furniture-Kathy Ireland Home by Standard, Office and Entertainment Furniture-Kathy Ireland Home by Martin, Lighting-Pacific Coast Lighting, Decorative Accessories-Pacific Coast Accessories, Window Coverings-Kathy Ireland Home by Alta, Bedding-Kathy Ireland Home by Therapedic, Permanent Florals-Kathy Ireland Home by Labs, Candles-Kathy Ireland Home by Hanna’s Candle Co., Socks-Kathy Ireland by Gold Toe Moretz, Top of Bed Fashions- Kathy Ireland Home by Hallmart Collectibles, Hand painted porcelain-Kathy Ireland Home by Franz, Fire resistant products-Kathy Ireland Home by Basofil, Leather- Kathy Ireland Home by Omnia Furniture, wall covering collections (including appliqués), bath accessories, Kathy Ireland Home by Blonder Home Accents and Kathy Ireland Home by Bluworld of Water. Kathy Ireland Home’s collection includes ceiling fans, table fans, free standing fans, room dehumidifiers and portable radiant heaters. Kathy Ireland Home by Minka Aire, home spa, Kathy Ireland Spa and Jewelry-Kathy Ireland Jewelry Exclusively for House of Taylor Jewelry, House of Taylor Jewelry (NASDAQ:HOTJ) is a publicly traded company. For more information, please visit www.kathyireland.com