Sealy Introduces Innerspring Line Designed To Prevent Tossing & Turning

Furniture World Magazine

Sealy Corporation unveiled an innovative new Sealy Posturepedic innerspring line. The new line is designed to eliminate one of America’s greatest sleep obstacles – tossing and turning caused by pressure points. “Uncomfortable pressure points are eliminated through the combination of push-back support and maximum pressure relief. Traditionally, mattresses focused on only one or the other,” said Sealy CEO, David McIlquham. “Sealy has cracked the code by providing both in the new Posturepedic line. Our mission is to help the world sleep better, and our new line delivers.” Created and tested with extensive research and pressure mapping, the 2008 Sealy Posturepedic product line offers a new push-back support system. Featuring an advanced PostureTech Innerspring design, it distributes weight away from the heaviest parts of the body, relieving pressure from where it is concentrated. The platform also features Pressure Knock-Out Zones™ – patent-pending inlays made up of materials including memory foam and resilient latex targeted at the areas most prone to pressure points. “Studies show that tossing and turning is one of the biggest obstacles to a good night’s sleep. However, consumers frequently misattribute the cause, not understanding that the problem is often with pressure points created by their mattress,” said Mark Delahanty, vice president Sealy marketing. “This insight was the inspiration for the new Posturepedic line. Excessive pressure from a sleep surface restricts blood flow and creates uncomfortable pressure points that automatically trigger the body to move and restore circulation. These movements disrupt sleep.” The mattress also offers innovative design elements that enhance support in the lumbar region and the back of the legs, helping further maintain proper spinal alignment, blood flow and circulation. This design enables restful and restorative sleep. The new Sealy’ Posturepedic was designed in conjunction with the Orthopedic Advisory Board (OAB), comprised of top orthopedic surgeons and clinicians from leading universities and medical centers. With the goal to design mattresses that help the world sleep better, Sealy and the OAB continue to conduct research to better understand the impact of pressure points and tossing and turning on sleep quality and its effect on health and wellness. The new Sealy Posturepedic Innerspring mattress will be on display in Sealy’s Showroom (B-800) during the Las Vegas Winter Market January 28 through February 1. It will be available to consumers in bedding and mattress stores nationwide beginning spring 2008. The mattresses come in three series, Preferred, Reserve and Signature and range from $599 to more than $1,000, retail price in queen set. About Sealy Corporation: Sealy is the largest bedding manufacturer in the world with sales of nearly $1.6 billion in 2006. The company manufactures and markets a broad range of mattresses and foundations under the Sealy®, Sealy Posturepedic®, Stearns & Foster®, and Bassett® brands. Sealy operates 26 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to 2,900 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com. About Orthopedic Advisory Board: In 2006, Sealy created the Orthopedic Advisory Board comprised of top orthopedic surgeons and clinicians from leading medical centers and universities. Sealy’s flagship Posturepedic brand has long been associated with orthopedic health. The first Posturepedic, introduced in the 1950s, was developed in conjunction with Dr. Robert G. Addison and other orthopedic surgeons. Today, Sealy consults with the OAB to better understand the nature of sleep and design products that meet the evolving needs of consumers. The OAB contributes to product design, advanced methodologies, tools and studies that take Sealy products to the next level of performance.