Design Green Alliance Forms to Grow Sustainability

Furniture World Magazine

Design Green Alliance announced its formation as an organization that allows furniture manufacturers to enhance their marketing efforts while working together to promote sustainability in the industry. “The Design Green Alliance serves as a united front for sustainable manufacturers looking to increase their presence in the marketplace,” said Tim Loveday, founder of the Design Green Alliance. “The message of sustainability and environmental stewardship has never been more important, and by working together, we can make a difference in the furniture industry and in the world.” The Design Green Alliance purchases large blocks of exhibit space at furniture trade shows and conventions worldwide. The resulting “green pavilion” creates a destination for buyers, designers and other show attendees to learn about sustainability from companies that are leading the effort. As members of the Design Green Alliance, manufacturers benefit from the increased visibility that comes from being part of the destination. They also have access to benefits that optimize their marketing efforts, including advertising campaigns, professional advice, sourcing representation and assistance in identifying target sales channels. There is no cost for manufacturers to join the Design Green Alliance above what they would otherwise pay for trade show space on their own. “The Design Green Alliance is designed to give more marketing power to small to medium-sized companies,” said Loveday. For more information about the Design Green Alliance, manufacturers can visit www.designgreenalliance.com or call Tim Loveday at (760) 444-0142 or tim@designgreeenalliance.com.