Ekornes Launches Web Based Retail Sales Training Program

Furniture World Magazine

Ekornes announced that it has expanded its retail sales associate training program by launching the new interactive Web site, www.ilovestressless.com. “We have an extensive professional sales training program here in the U.S. for our retail partners’ sales associates,” says Peter Bjerregaard, president of Ekornes, Inc. “The new Web site is an additional tool to reach the associates after they have been through an Ekornes® school. With just the click of a mouse they can design a room for a consumer with our interactive space planner, find out about new product information and keep up-to-date with the latest and greatest sales tips and tools.” The new Web site includes an interactive space planner tool that allows the sales associate to key in room dimensions and then add room features such as windows, doors, etc., and Stressless® and Ekornes® furniture, all to perfect scale. A ‘print and cut version’ is also available. Additional sections include: -Product Draper – An interactive tool that allows you to see how each leather and wood option work together on a Stressless® recliner. -Training Presentations – Allows those who have attended Ekornes® classes in the past to refresh their memories about what they learned. -Training Sessions – Lists all the Level 1 and Advanced Training sessions throughout the U.S. and offers information about the session’s instructors. -Sales Tips – Includes several multi-purpose articles on a wide range of sales topics. -Advertising and Promotions – Features the company’s overall media and advertising plans, as well as an overview of all the promotions. -Visitors will need to self-register their username and password to gain access to the site. “This is truly an interactive Web site that allows us to instantly communicate with our retailers and sales associates so that we can offer up-to-date information, as well as respond to feedback and questions,” says Bjerregaard. Established in 1934 in Sunnmore, Norway, Ekornes Inc. is the largest furniture manufacturer in Scandinavia with brand names such as Ekornes® and Stressless®. Products include Stressless® recliners, sofas, loveseats and accessories; and Ekornes® Collection sofas. Known as the Innovators of Comfort™, the company’s Stressless® seating is endorsed by the American Chiropractic Association for proper head and lumbar support. The world-famous Stressless® recliner features a patented system that adjusts automatically, allowing body weight to determine the proper level of support. Products are designed and manufactured at seven factories in Norway and are sold in over 30 countries. Corporate offices in New Jersey serve North America. For more information, visit www.ekornes.com.