Bernie & Phyl's Furniture Announces "Sure Thing" Furniture Promotion

Furniture World Magazine

Bernie & Phyl’s Furniture announced that it will give away free furniture as part of its new “Sure Thing” promotion. Customers who buy any item starting Friday, March 28 will get up to 20 percent of the purchase price back in free furniture. Qualifying purchases apply to everything in the store and are not limited to selected pieces. And customers will receive 0% interest and financing with no payments due until football season. Customers who spend up to $2,000 will receive 10 percent of the purchase price back, which can be used to get free furniture. Those who spend $2,000 or more will get 15 percent back, and those who spend $4,000 or more will get 20 percent back in free furniture. Bernie & Phyl’s “Sure Thing” dollars can be used like cash to purchase any items in the retailer’s stores. The promotion’s ending date has not yet been set. “We think this will be a home run with our customers,” said Larry Rubin, CEO of Bernie & Phyl’s Furniture. “Instead of taking a chance with their furniture purchases, customers can count on a sure thing this season. And they won’t have to make any payments until the fall.” Based in Norton, MA, Bernie & Phyl’s Furniture is the largest privately owned furniture retailer in Massachusetts. The family run business has five stores in New England: Braintree, MA; Nashua, NH; Raynham, MA; Saugus, MA; and Westboro, MA. Bernie & Phyl’s Furniture received the prestigious Better Business Bureau Local Torch Award for Excellence, in 2007 and 2004, which is given to companies that embody the highest ethical standards. In 2002, the company was named “Retailer of the Year” by the National Home Furnishings Association, which is the highest honor in the retail home furnishings industry. The company ranks among the Top 100 furniture stores in the country according to Furniture/Today magazine.