Ultrasuede On Trend For High Point

Furniture World Magazine

Ultrasuede®, announced that it will raise its brand profile this spring with new designer colors, new patterns and new applications debuting in upscale showrooms throughout the High Point Market. “Ultrasuede intends to lead the market with high-end designs including new embossed textures and dynamic color stories,” said Helen Corio, marketing and sales manager, Toray Ultrasuede (America), Inc. (TUA). “We are directing our efforts to serve the interior designers and merchandisers who are so important to our business.” Designer’s Choice Collection Announced TUA creative consultant Jane Matteson called on a cadre of four top designers to collaborate in the first-ever Ultrasuede® Designer’s Choice collection. Each high-profile luxury designer has selected signature colors to be executed in high-performance Ultrasuede® covers for upholstered furniture. - Jamie Drake – Drake Pink, shocking pink with peach undertones; and Drake Lavender, a soft, grey-based lavender - Vladimir Kagan – Kagan Red, a perfect balance of orange and red to complement a neutral palette - Stanley Jay Friedman – Stanley and Iris, a deep, saturated purple-based blue - Barclay Butera – Butera Blue, a Mediterranean-inspired ocean blue that complements designer palettes The new colors will be available later this year. Vladimir Kagan Retrospective at High Point Market Vladimir Kagan’s iconic furniture designs, including vintage upholstery frames originally conceived in Ultrasuede®, are on display at American Leather. Kagan’s retro Matinee sofa is showcased here in a thoroughly modern black-and-white palette featuring current Ultrasuede® colors Polar White and Black Onyx. Editors are welcome to attend the celebration and cocktail event Tuesday, April 8, in American Leather’s penthouse showroom atop Showplace, 5:30 – 8:30 p.m. Metals Attract Meeting the home furnishings market’s lust for metallic accents, which moved quickly from fashion to furniture, Ultrasuede® offers Giltmore, a popular standard article from the line that showcases a hint of glint. Leathercraft debuts a barrel-style swivel chair in the metallic embossed Ultrasuede®, Giltmore, which has an intense black ground touched with a random pattern of silver. More news to come on metallic finishes including a pearlized faux leather. New Texture: Galaxy, an embossed upholstery-weight Ultrasuede® cover with abstract pattern is seen on the Sideways dining bench at Thayer Coggin in High Point. More to come on new ostrich and basketweave embossings. Among furniture vendors showcasing Ultrasuede® at the Spring 2008 High Point Market - American Leather – Headboards by designer Rick Lee include Volo, in Ultrasuede® Sahara, and Menlo Park, in Ultrasuede® Chamois; Matinee sofa by Vladimir Kagan in Polar White and Black Onyx; Zoe chaise by Vladimir Kagan; as well as the Vanessa chair, Rock Stars chairs, and accent chairs. - Century Furniture – Scroll bench, asymmetrical occasional chairs, a tall backed stool and a highly decorative carved chair are among new seating covered in Ultrasuede. - Cisco Brothers – Transitional Benedict Sofa in Ultrasuede® Doeskin and contemporary Atar chairs in Ultrasuede® Harvest - Della Robbia – Ultrasuede® selected for contemporary frames · Excelsior Designs - A new headboard for its popular Bella Vista collection, covered in Ultrasuede® Coffee Bean · Hickory Chair – Visit the showroom lounge to experience Ultrasuede® Doeskin on dining chairs - Isenhour Furniture – Style 1014Q headboard and the 202 sofa in Ultrasuede® Sahara - Lazar – Contemporary Mandalay game chairs on casters in Ultrasuede® Topaz; also Clooney wing chair in Ultrasuede® Chablis in combination with fabric - Leathercraft – Contemporary barrel chair shines in black Ultrasuede® Giltmore - McKinley – Classic track arm lounge chair freshly dressed in Ultrasuede® Eucalyptus - Omnia – South Beach sofa in Ultrasuede® Brittany, mixed with sky blue leather, for Kathy Ireland Home - Pearson Co. – Using Ultrasuede® in combination with leather on lounge chairs and ottoman, as well as on dining chairs - Southwood – Launching a barstool in Ultrasuede® Harvest - Stanford Furniture - Ultrasuede® Lime dresses Style 208 Gandy, an armless chair; and Ultrasuede® Onyx Black piped in Ultrasuede® Polar White covers Style SHF-399, the Miller Banquette - Thayer Coggin – Sideways dining bench in new Ultrasuede® embossed texture, Galaxy, in Sand - Weiman/Interlude – Classic contemporary frames in Ultrasuede® include Vladimir Kagan’s Sierra sofa in Ultrasuede® Polar White and Stanley Jay Friedman’s Angle sofa in Ultrasuede® Sunshine - Zagaroli – The Wade transitional sofa, and monogrammed dining chairs, all in rich Ultrasuede® Coffee Bean ABOUT TORAY ULTRASUEDE: Toray Ultrasuede (America) Inc., (TUA) is part of the Toray Group, a $13 billion corporation with operations around the world. Toray invented the technology that made ultra-microfiber materials possible and remains the worldwide leader in these advanced materials, researching, developing and marketing them through its global Microfiber division, founded in 2001. Additional information about TUA is available at www.ultrasuede.com.