Luxury Mattress Brand Magniflex Opens Stores Internationally

Furniture World Magazine

Magniflex, one of the world’s largest luxury mattress brands, has expanded its worldwide presence by adding five new international showrooms. The Italian company also recently added several new retail partners across the United States. The moves are part of the company’s continued plans to grow the Magniflex mattress brand internationally. “While our retailers will continue to sell direct, having our own showrooms in high traffic areas internationally will expose the brand to more consumers,” said Marco Magni, global sales director for Magniflex. “Magniflex worldwide showrooms allow consumers to browse, try and test out our products. We remain committed to our retailers carrying the Magniflex brand as the fastest growth still comes from our dealers.” The company opened five new showrooms in: China, in Guangzhou, Beijing and Shanghai; Kiev, Ukraine; and Dubai, United Arab Emirates. They join the company’s existing showrooms in Tokyo, Dubai, New York and Florence. “Whether you live in New York, China or the Ukraine, today’s consumer is more interested in the health benefits of a better night’s sleep using finer quality bedding,” continued Magni. “Our expanding worldwide network reflects our continued growth path in meeting this consumer’s needs, and we’re confident that our mix of customizable products will provide them with the luxurious, restorative sleep that they seek.” Magniflex entered the U.S. market last year, opening a showroom in Manhattan’s SoHo district. The SoHo showroom will host a grand re-opening this spring, featuring an additional lower level as retail space, and a major remodel throughout the store to display an expanded selection of premium bedding and accessories. The company already has a major retail presence in Italy with 50 franchisee-operated stores all under the name, Materassi & Materassi. The company hopes to have 100 stores in Italy by 2009. Magniflex has developed many unique mattress covers and cores that provide comfort and safety to consumers while minimizing impact on the environment. Its unique Memoform material begins conforming to a consumer’s body impression using weight-sensitivity, rather than body heat, as found with other memory foam mattresses. This enables consumers to attain their desired sleep position faster than with other brands. Magniflex was also the first mattress company to be certified by Oeko-Tex to guarantee absence of allergenic substances harmful to consumers and to the environment. With the exception of its premium Gold and Platinum Collections, a typical Magniflex collection carries a suggested retail price between $999 and $7,599 in queen. Magniflex was founded over 50 years in a suburb of Florence, Italy, and today 20 million people in 45 countries sleep on Magniflex mattresses. Known as the world leader in quality, comfort and innovation, Magniflex has a central manufacturing facility producing up to 10,000 mattresses a day, 80-percent of which are exported to countries such as Japan, Spain, Germany, Russia and now, the United States. Magniflex recently opened a showroom at 59 Crosby St. in Manhattan and a national dealer network throughout the United States. For more information on Magniflex products, visit www.magniflex.com.