DeCoro Appoints Phillip French To Cover The UK and Ireland

Furniture World Magazine

DeCoro, a global leader in the manufacture of quality Italian leather upholstered furniture, today announced that it has appointed the Phillip French Furniture Agency as its exclusive agent for the United Kingdom and Ireland. This move is designed to enhance DeCoro’s market leadership in the United Kingdom and Ireland where there is strong demand for quality furniture and accessories. “We are delighted to work with Phillip French, a leading agency in the United Kingdom and Ireland, to support our market expansion in the important United Kingdom and Ireland market,” said Luca Ricci, DeCoro’s President and Chief Executive Officer. “Over the past 11years we have built a solid track record of manufacturing quality Italian leather furniture and we are well positioned to meet the rising needs of customers in the United Kingdom, Ireland and elsewhere in Europe for design-led and premium-quality furniture and accessories.” In response to rising demand for quality furniture and accessories for markets around the world, DeCoro expanded its manufacturing capacity in China. A new factory of 900,000 square feet was recently completed in Shenzhen, increasing DeCoro’s total production space to 2.9 million square feet. “The new production capability enables DeCoro to offer our collection of excellent design and high-value furniture models featuring loose cushions and Italian leathers within 8-10 weeks,” said Mr. Ricci. Based in Manchester, an English city with a strong heritage of innovation and manufacturing, Phillip French will be the key business contact for DeCoro in the United Kingdom and Ireland. For enquiries, please call +44 (0)161 924 0040. DeCoro will be showcasing its collection of premium furniture at Furniture China 2008 in Shanghai from September 10 to 13. About DeCoro: DeCoro was founded in 1997 by Luca Ricci. The company has revolutionized the leather furniture industry by pioneering new production standards and making quality Italian-designed furniture at previously unachievable prices. Today, it is a global leader and the first successful producer of quality Italian leather-upholstered furniture in Asia. It now has a significant presence in key markets across five continents. Please visit www.DeCoro.com. - ends - For further information, please contact: Heath M. Corso Executive Vice PresidentDeCoro USA Tel:+1 336 885 9440 x202 Mob: +1 336 689 6719 E-mail: heath.corso@decoro.com Jenny Chan Burson-Marsteller Hong Kong Tel:+852 2880 0229 Fax:+852 2856 1101 E-mail: jenny.chan@bm.com