Alex Reeves named VP of Sales for Craftmaster Furniture

Furniture World Magazine

Craftmaster Furniture Inc. has named Alex Reeves to the position of Vice President of Sales and Merchandising. Mr. Reeves had previously worked for Hickory Hill Furniture as Vice President of Sales for the past 11 years. Prior to Hickory Hill, Mr. Reeves was the COO of Precedent Furniture, a sales representative for Leathercraft Furniture in the Southeast territory and started his career with Taylorsville Upholstery, his family business. “I am very excited to have Alex join the Craftmaster team. He brings a tremendous amount of experience and knowledge to our company. He has established great relationships with key retailers around the country and is highly respected for his abilities. He has spent his entire career in the furniture industry and clearly has the experience to excel in this position.” said Roy Calcagne, President and CEO. “We have been fortunate to have grown significantly over the past 18 months especially in light of what our industry is going through today. We have improved the product offerings, expanded our customer base, entered new product categories and developed new sales territories.” said Calcagne “This combined with what is now a very strong management team and sales organization has helped Craftmaster to thrive in these difficult economic times. In addition, our blended strategy of utilizing what China has to offer combined with domestic U.S. production has proven to be a very good business model.” added Calcagne. About Craftmaster Furniture: Craftmaster Furniture was founded in 1972, has 500 employees, and specializes in providing outstanding value through quality and customization. Showcasing some 120 styles and more than 1,000 fabrics with a complete special order program and is owned by Samson Holdings Ltd. About Samson Holdings: Recognized as one of the most respected and progressive furniture manufacturers in the world, Lacquer Craft Manufacturing Co. Ltd. produces fine wood furnishings in Dungun and Shanghai, China. Founded by Samuel Kuo in 1995, the company is now publicly traded on the Hong Kong Stock Exchange through its parent company, Samson Holding Ltd. Lacquer Craft is the ninth largest furniture manufacturer selling into the U.S. market and distributes its products world wide through its wholly owned marketing companies, Universal Furniture International and Legacy Classic Furniture, both located in North Carolina.