Power Sleep Promotion To Drive Fall Beautyrest® TrafficBetter Sleep Through Science "Beefs Up" Special Beautyrest; Promoted Via USA Today

Furniture World Magazine

The "Power Sleep" BEAUTYREST, a limited edition product developed in conjunction with sleep expert Dr. James B. Maas, is the spotlight of Simmons Company's latest consumer and dealer promotion effort, which integrates special advertising, better-sleep consumer incentives and dealer support. Twice in October, a full, two-page spread advertisement in USA Today will kick off the deal, boldly introducing the mattress and flaunting its benefits: a better sleep by reducing partner disturbance, enhanced with Better Sleep Through Science. Comparable to the National Line $799 product, the "Power Sleep" BEAUTYREST will be offered at an attractive price point - suggested retail is $599 queen. "The fusion of BEAUTYREST and Better Sleep Through Science advances Simmons' commitment to producing products that truly enhance the ability to sleep," said Don Hofmann, vice president of marketing. " The 'Power Sleep' BEAUTYREST and the product special represent our intent to put muscle behind 'better sleep,' making the products enticing to consumers and profitable for our retail customers." On top of the great value and sleep benefits, consumers who purchase "Power Sleep" - the mattress, can receive the educational benefit of Power Sleep - the best-selling book written by Dr. Maas by redeeming the free-book coupon in the USA Today ad. This not only reinforces Dr. Maas' role in introducing the mattress, it furthers Simmons' mission to educate consumers on what they can do to enhance their sleep health. In the book, Dr. Maas addresses why the number of sleep-deprived Americans has skyrocketed to 100 million, how to identify if you're sleep deprived and how to overcome sleep deprivation. Simmons will handle the logistics of distributing copies of the book. Maker of Beautyrest®, BackCare® and the Connoisseur Collection@, Atlanta-based Simmons Company employs more than 2,500 people and operates 18 plants throughout the United States and Puerto Rico. Simmons is committed to helping consumers attain a higher quality of sleep and supports that mission through its Better Sleep Through Science philosophy, which includes developing superior mattresses and promoting a sound and smart sleep routine. For more information, consumers can visit the company's Web site at www.simmons.com