Caribbean Furniture Chain Opens Doors In New York

Furniture World Magazine

Top Caribbean furniture, electronics and appliance chain, Courts, announced that it will debut in North America for the first time when it opens its doors in the Caribbean immigrant-populated borough of Brooklyn, New York at month`s end. The chain, known for hassle free shopping of the latest in furniture, electronics and appliances, will open its doors at 2822 Church Avenue in Brooklyn, between Nostrand and Rogers Avenues on October 31st, bringing economic empowerment to the Big Apple despite the current economic turmoil in the U.S. Courts Caribbean says they are following on the well-known tradition of connecting families and friends, and will offer the unique service of island delivery to loved ones back home. "Wherever your relatives live in the Caribbean, the company will offer you hassle free shopping of the latest in furniture, electronics and appliances, plus guaranteed free delivery of your purchases," officials said. A large contingent from Courts Caribbean will be in New York on October 30th, for the official media kick-off and VIP reception, set for the Brooklyn Marriott. This will be followed by a ribbon cutting ceremony at the new store. Courts Caribbean USA will be officially open for business on October 31st. Courts’ remains committed to adding value to people’s lives everyday and through this new location, the company will continue its fifty-year promise of serving all Caribbean people wherever they live. The Courts opening comes on the heels of its summer debut at the largest carnival in North America, the West Indian Labor Day event, and at Irie Jamboree, in Queens, NY. The company is being aided in its New York launch by Hard Beat Communications, the minority certified PR and AD agency specializing in the Caribbean Diaspora and Caribbean markets. ABOUT COURTS CARIBBEAN: Established in the region since 1959, Courts is the Caribbean’s largest furniture, appliance and electrical retailer. The company is well known throughout the Caribbean, and its name is synonymous with quality, affordable furniture and appliances, flexible credit options as well as innovative marketing promotions. The company has been a market leader since its inception and its bright yellow, red and blue buildings dominate major towns across the many Caribbean islands. Courts currently operates over 90 stores in 11 Caribbean countries including, Antigua, Barbados, Belize, Dominica, Grenada, Guyana, Jamaica, St. Kitts, St. Vincent and the Grenadines, St. Lucia, and Trinidad. Courts Caribbean is a member of the Unicomer Group. The Group operates multiple store chains in Central America and the Caribbean with over 400 stores and more than 1.7 million ft of retail space. Their operations span 18 countries including the USA and this symbolizes regional leadership with a broad geographical presence. As market leaders in the appliance and furniture retail sector, their store chains La Curacao and Courts are the region’s largest consumer durable goods retailers.