Harvertys Adopts Icovia Room Planner

Furniture World Magazine

Icovia Interactive Room Planner an ‘essential service’ for customers Icovia announced that Haverty Furniture Companies, Inc. (Havertys) has selected Icovia® as its exclusive online interior design and space planning solution. Havertys has found that cross channel marketing, or moving customers easily from the store, to visualizing the furniture in their home via an online room planner, and back again, greatly enhances the customer experience, as well as helping close sales. Commented Ed Clary, Havertys’ Chief Information Office and Senior Vice President, Distribution: “The Icovia room planner is an essential service our customers clearly need. The customer's purchase decision can be a long process. Many factors, including the placement of the furniture in a room setting, are very important to them. We considered building a planner but decided on Icovia because it is not only the top-tier room planner, but also based on the tight website integration possible with their system. In Icovia we have a seamless integration that makes the use of www.havertys.com and the Icovia planner an easy operation for any customer.” He continued: “It is common for our salespeople to send plans to a customer and vice versa. The Icovia Planner is fast becoming a relied-upon tool for both our stores and customers.” Commented Steve Street, CEO of Icovia: “Havertys is a successful, innovative company that has recognized that web marketing is an essential, integrated component of customer service. We are pleased to welcome Havertys as a customer.” About Havertys: Founded in 1885 by James Joseph Haverty, the company opened its first showroom in Atlanta, Georgia. Today, Havertys is a full-service home furnishings retailer with 123 showrooms in 17 states in the Southern and Midwestern regions providing its customers with a wide selection of quality merchandise in middle- to upper-middle price ranges. Additional information is available on the Company's website at www.havertys.com. About Icovia: 20-20 Icovia Inc., was founded in 2000 and has become the industry leading online room planning solution for home furnishings retailers, manufacturers, interior designers and homeowners. The Icovia Room Planner delivers value to businesses and consumers at once with powerful, easy-to-use interior design tools that combine free usage with registration-based features to identify potential buyers as actionable contacts. Through our acquisition by 20-20 Technologies in January of 2008 Icovia is now bringing the resources of a global company focused on interior design technologies to the home furnishings industry. Icovia is headquartered in Londonderry, NH. For More Information, Contact: Steve Street, President, (603) 206-5205, Email: Steve.Street@icovia.com