Francesco Molon Retains Prescott/Levinson Advertising To Plan And Implement Global Marketing Of Its Brand

Furniture World Magazine

Woods Dixon, North American Sales and Marketing Director for Francesco Molon, announced that Prescott/Levinson Advertising has been retained to develop a branding, strategic marketing, and advertising program to enhance this Italian-based furniture company’s growth in North America. “We are looking to evolve our brand and take our North American marketing program to the next level. Prescott Levinson’s proven track record in the furniture industry establishing brands and driving business, was the deciding factor in our selection,” says Woods Dixon. Prescott/Levinson Advertising will work with Francesco Molon to develop and execute an integrated marketing communications strategy. Plans include the development of a branding initiative, together with advertising and public relations designed to increase exposure in the residential, commercial, and hospitality markets. One component of the branding campaign will be the creation of a new corporate identity that phases out GieMme from the company’s marketing name to facilitate brand recognition. Prescott/Levinson is developing a new logo that will be incorporated throughout the global marketing process. The consumer strategy, anchored by a new ad campaign in major shelter magazines, will position Francesco Molon as part of an upscale lifestyle choice. Prescott/Levinson is also developing a marketing program that will increase Francesco Molon’s presence in the interior design and hospitality sectors. “Francesco Molon’s European styling, superior craftsmanship and worldwide organization offer tremendous growth potential. We look forward to evolving the brand and growing their market share in the hospitality, commercial, and residential markets,” says Leo Levinson, CEO, Prescott/Levinson Advertising. Prescott/Levinson Advertising, known as the “Home Furnishings Agency”, is one of the leading advertising and public relations firms in the home furnishings industry, representing manufacturers, retailers, and industry associations. They offer a full range of advertising, marketing, and public relations services. For more information, www.prescottlevinson.com. Francesco Molon began in 1966 with a commitment to the revival of furniture artistry in classical European style. Today this ideal is masterfully accomplished by highly skilled European artisans using premium materials, and time-honored craftsmanship. Francesco Molon manufacturers a complete line of fine furniture, upholstery, and architectural elements for the residential, commercial, and hospitality markets around the world. GieMme Stile S.p.A. is a family-owned business headquartered in Romano d’Ezzelino, Italy with offices and showrooms in The United States, Russia, and Saudi Arabia. The U.S. offices are located at: 502 North Hamilton Street, High Point NC 27262. GieMme is on the web at www.giemme-stile.it.