High Point Market Authority Posts Online Marketing Guide For Exhibitors

Furniture World Magazine

As part of continuing efforts to make the High Point Market the most productive and profitable selling event possible, the High Point Market Authority announced that it has produced a special online guide to help exhibitors maximize opportunities at the 2009 Spring Market. According to Brian D. Casey, president and chief executive officer of the High Point Market Authority, the Spring 2009 Exhibitor’s Marketing Kit is available now for download at the High Point Market website, www.highpointmarket.org under the Exhibitor Services tab. “The Exhibitor’s Marketing Kit is full of valuable information that will help exhibitors drive traffic to their showrooms during Market,” Casey says. “From engaging their sales forces to reaching international audiences, and from generating positive publicity to co-branding with the Market, High Point Market exhibitors will find everything they need to put their brand at the center of attention this season.” Among the free, online services specifically designed to help exhibitors connect with buyers and promote their showroom location are downloadable, printer-ready postcards that can be customized with a company’s name and showroom address. “The attention-grabbing postcards incorporate the Market’s new Centennial Celebration insignia to help exhibitors make the most of the High Point Market’s 100th anniversary and generate excitement for our year-long Centennial Celebration,” relates the executive. “The Kit also explains how exhibitors can request a free banner ad promoting their participation in Spring Market for their company’s website.” The Exhibitor’s Marketing Kit also provides everything that High Point Market exhibitors need to know about maximizing opportunities in the High Point Market Media Center, including information about upcoming webinars designed to help exhibitors gain valuable press coverage. Additionally, the Kit provides insight into the International Buyer Program (IBP) and how exhibitors can be included in the Market’s Export Interest Directory. The IBP—a special designation awarded Spring Market 2009 by the U.S. Department of Commerce—represents significant opportunity for High Point Market exhibitors seeking to do business overseas. Through the IBP, U.S. Commercial Service industry experts provide trade leads, assistance and export counseling to U.S. companies interested in exporting. Matchmaking activities between delegates, foreign buyers and exhibitors will be led by Department of Commerce personnel throughout Market week. “With 70 percent of the world’s purchasing power beyond U.S. borders, there’s really never been a better time to consider exporting, and diversifying your customer base abroad can help buffer difficult economic cycles at home,” Casey says. “As we ready for Spring Market 2009, home furnishings executives everywhere are grappling with the issue of how to do more with less,” Casey sums. “The Exhibitor’s Marketing Kit was created to make their jobs easier, whether they are a student of the game or brand new to trade show marketing. I urge every manufacturer to download their copy today.” The High Point Market Authority is the official sponsor of the High Point Market in High Point, North Carolina. Featuring an extensive selection of exhibitors spanning every category, style and price point and attracting thousands of visitors from more than 110 countries twice each year, the High Point Market is the driving force of the home furnishings industry.