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Editor’s Corner: A Celebration of Summer

Furniture World Magazine


Editor's Corner


Welcome to Furniture World’s May/June edition, which focuses on outdoor furnishings. Summer can be a slow time for furniture retailers, albeit punctuated by highly promotable holiday sales and events. But it’s not without other opportunities, including promoting the “Inside Out” trend in outdoor home furnishings.

Who better to provide perspective on this trend than Catherine Trevigne, owner of Inside/Out Showrooms, interviewed in this Furniture World edition? Trevigne observes, “Inside/Out is our showroom name as well as a concept that’s become more universal. Designers nationwide have bought into the idea of blending indoors and outdoors.”

Beyond blending indoor and outdoor spaces from a design perspective, the Inside Out concept reflects a consumer desire to fully integrate the functionality of indoor bedrooms, living rooms and dining experiences into outdoor spaces. Sale advertising is a proven way to bring in summer traffic, but messaging that promotes the benefits of an Inside Out mindset via advertising, in-store signage, and social media can also be powerful. So, this messaging might ask:

  • Why would you want to be indoors watching sports when you could be sitting in deep-seat comfort watching your 75” waterproof, high-brightness outdoor TV? And, by the way, if you visit our store, you can enter to win one!

  • On sleepy summer Saturday afternoons, do you want to snooze inside when you could refresh, relax, read, nap or snuggle on your luxurious sale-priced outdoor daybed?

  • Did you miss half the fun at your most recent party or get-together, running back and forth from your outdoor grill to the kitchen? Why do that when you could enjoy an easy-to-install, outdoor modular and customizable kitchen with countertop space, storage, refrigeration and a sink?

  • Would you like to explore the possibilities of creating an outdoor sanctuary that provides privacy and promotes wellness?

In addition to the interview with Catherine Trevigne in this issue, check out feature articles about Viridien and Chair King Backyard, Fortunoff Backyard, plus lots of useful content from Furniture World contributors to help make every ‘up’ count this summer.

Wishing you good retailing,

Russell Bienenstock
Editorial Director/CEO

Russell Bienenstock is Editor-in-Chief of Furniture World Magazine, founded 1870. Comments can be directed to him at editor@furninfo.com.